I am loving every bit of it at the moment, she says with contentment. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. "And thats actually the reason why things have taken off. This is how fashion creates jobs. Its cheaper than lawn, so we will hit another dynamic in the population. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . "Were not arrogant," Safinaz echoes the thought. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. With experience, they have learnt how to deal with people, customers, and compensations. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. We get into deep, long, and annoying conversations about post-colonial hang ups. Being human, she obviously gets tired and drained out. LIMITED. There is no long hard work challenge story here. You get in there; you bounce off them because they have different ideas. SH: Its the nature of the business. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. What went wrong and how can I correct it? With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. She unwinds with TV shows, reads books, and hangs out with friends and family. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. Sana Safinaz is part of SSFR (PVT.) Terms and Conditions Privacy Policy. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Both of the hotels were converted into Marriott brand in 1990s. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. But with Paperazzi they changed their pace completely. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. Such a time too, passes.. A: Do you find retail a profitable business? The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. JavaScript seems to be disabled in your browser. SH: The entirely on our own is no longer something to take pride in. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Here one has to nurture and build teams which understand the brand. When you have that kind of commitment, your product is naturally much better. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. We started retail, not knowing a thing about it. Fashion never stops. During college, I earned my own pocket money working in the kitchen, alumni house or the library. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. We have just entered the prt field and it is a tremendous challenge. It is evident that self-care is a high priority in her life. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. A: What made you decide to go into retail? It is important for me to create the right balance between the carrot and the stick. Join Facebook to connect with Sana Hashwani and others you may know. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. However, luck was not on her side and she failed to find a job. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. They have . . In those days, if you worked, you were sad. Being a mother is hard work. Sana and I have no knowledge of retail; we are learning day to day. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. She had learnt her lesson. Mohsin (Ali Tawasuli) is the person who passes stuff for us. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. You take a motif, you merge and change and take ownership of it. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. SM: We only cater to our clients. Safinaz is married to Sana's brother. When the mother works, it reflects in the mindset of her children.. But were from the first generation of fashion designers and we have outgrown the third generation. I dont even have words for how good they are. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Nothing is impossible. SM: You need to own the design. I miss you.. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. People dont understand the value of time; they stumble to their 11 am meetings at 1. Sana Khan with Aashka Goradia. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Hobby for privileged class with millions of important contacts. Failure has come many times. Her weekends were taken up by jewelry and allocating enough time to it was challenging. Mehrs mother is her best friend. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. March on, Ladies! That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. According to her, hard work and dedication always pay off. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. She remembers how she and her partner could not even have imagined running a weekly magazine. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? . They took the concept of designer lawn to another level. She started working when she turned 19 and married her high school sweetheart 15 years ago. Lawn is a phenomenon unique to Pakistan. We started with light evening wear and it snowballed; the vision came in the last 10 years. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. We started retail, not knowing a thing about it. Fashion fades, only style remains the same. "We have great resources, a great CEO, a great fashion head. @F. Shah I guess they design for the niche, not for general public. SH: This is the thing with age. We have always gone into things by telling each other that we could do it, and we made a success of it. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Theyve broken the glass ceiling, to say the least. Sometimes getting it all done is really hard. News Desk. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Let me explain. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Again it was not a big vision; we said lets start this and see where it goes. "The minute we dont have it we start to get bored. Saadia Qamar March 20, 2011. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. We have just entered the prt field and it is a tremendous challenge. But 27 years cant all be smooth sailing. You have to keep on innovating," Safinaz says with absolute clarity. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. Sana handles prt entirely on her own. Rich getting richer. KARACHI: In an exclusive interview with . She is what she is today because of her mother. Sana has 1 job listed on their profile. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. When youre older you shrug it off and say, so what if missed the first step whats the big deal? It was then that we started to think about doing lawn on our own. In lawn you can take a legal route because theres too much money involved. As a woman you have more responsibility of raising your kids well even if the father is very involved. This is a time when most of them are bored, disgruntled or struggling. But the industry has won accolades and made fashion shine. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. To handle the business aspect, we are hiring professionals to push it forward. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. If you can dream it, you can do it.. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. In fact she entered this field because of her own skin troubles. She doesnt use her phone much and takes a break from social media. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Honey, India need not copy you. Somewhere between her studies, family, and career she lost sight of herself. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. The ministry set trade schools in the right areas, where eager girls would come to learn. Your children are your extension, something tangible that you leave behind in the world. We have invested heavily in our brand and we have to think where the brand will be when we are not there. And it didnt stop there. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. You can never rest with retail. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. Why are you asking a racist, I want to ask her?". I design lawn entirely on my own. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. I wouldnt have been here, giving this interview, if it wasnt for them.. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. "I took it very seriously. calling the social media . Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Thats rare in the cut throat industry she operates in. It was crass. View the profiles of people named Sana Hashwani. You need to keep focusing on taking it forward. Be proud to be brown! Mehrs children are her little miracles. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. We have done some of the biggest homes in Pakistan. They are starting to believe in our brand. When I did it, that moment gave me power and courage. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. March 24, 2020. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. In our society a lot of women depend on their families for little things that provide them happiness. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. quite shameful designs that 99% people in the country cannot wear, and cannot afford. Abroad retail is massive. From designing, printing, production, campaign planning and even marketing, it is all done in-house. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. Elite people with excellent financial resources making products for elite. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Its something we have to change. Worrying about what others are doing will never take you anywhere, Sehr proclaims. When youre younger, little things seem big. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. More and more girls now want to do something of their own and put their education to use. Im constantly evolving. Sometimes you need to take a detour even when the goalpost is within your sight. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. We do interiors entirely on our own. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". R they both sisters, both are doing grt job. "That was my baby. A: So it is contained? Currently Im working as COO of AKU hospital, clinical labs and outreach services. Retail is a very tough business and it will take a long time to become solid. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Its something that makes her day. Celebrity News Coronavirus Pakistan . The next one I do, I will do with a gallery. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. SM: We are too young; just two and half years into it. Education matters. Everyone has old and immunity compromised family members. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Included on the apparel side is the brands latest venture in retail. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. She was in a relationship with the dancer and choreographer Melvin Louis. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. A: But it was your time with Lakhany Mills that made your name. You dont have to be glued to your kids the entire day. SH: This happens. Especially for girls in this misogynistic society. That is quite an achievement in a male dominated corporate world. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Its very involving and you have to be on top of your game. A large family; 4 siblings, very hands on parents and a lot of love that goes around. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. SM: No. Its exhausting! SANA HASHWANI: We love both the business and the design aspect. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. She has a basic skin regime that she follows daily. Wow, never heard that one before. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. We were just numb; we were just doing what we were doing. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Our lawn business has been going for the last six years and it is galloping now. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. ""One of the recipes for success is failure as well," Sana is honest to admit. After that we decided that we are going to do lawn on our own. A: Then there is the issue of designers themselves copying prints. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Today India looks at our industry; their prt market is not as organised as ours. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. "Weve outgrown different phases. Salih Kalangan Umat Dunia. You need a strong and independent team with retail knowledge. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. [7] Even now, patients are doubtful of a female surgeon till they get to know and trust her. Sana has selected women that have aspired against the odds with hardwork and dedication. March 23, 2020 March 23, .
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